Omnilytics buys data labelling platform Supahands for S$20 mn

Omnilytics, a fashion analytics and insights software, announced its intention to acquire data labelling platform Supahands, in a deal valued at S$20 million.
technology deployments in fashionOmnilytics’ Product Match solution enables brands and retailers to compare the same or similar stock-keeping units (SKUs) across multiple platforms giving them insights into how the market is pricing the same products.

Omnilytics has customers like e-commerce leader Global Fashion Group, Southeast Asia e-retailer Zalora, Australia’s largest fashion and sportswear online retailer The ICONIC, Uniqlo parent company Fast Retailing, South Africa’s leading retailer Mr Price, and Europe’s largest sportswear manufacturer adidas, among many others.

Headquartered in Malaysia, Supahands is an end-to-end data labelling platform that develops training data to enable clients to launch and scale high-performing artificial intelligence applications for their business.

The company’s global clientele includes online consumer marketplace Carousell, SaaS customer experience management platform Sprinklr, and retail solutions provider Badger Technologies.

Supahands’ investors include 500 Startups, Patamar Capital, Cradle Seed Ventures, and Axiata Digital Innovation Fund. Supahands was also awarded an innovation grant from the Malaysia Digital Economy Corporation (MDEC) in 2020.