McDonald’s taps AT&T, LG, STRATACACH for digital menu

McDonald’s USA’s business has tapped American wireless carrier AT&T, STRATACACHE and LG Electronics to provide an integrated solution with Digital Menu Boards.

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AT&T is already providing WAN, LAN, and Wi-Fi services in more than 14,000 McDonald’s U.S. Restaurants through an existing arrangement.

McDonald’s restaurants in the U.S. will utilize STRATACACHE’s ActiVia for Media 4.0 digital signage software to change menu board items, adjust pricing, day-part menus, and promote special and premium items. STRATACACHE provides system operations, restaurant specific content scheduling, remote monitoring and management and media players.

McDonald's digital menu

LG is providing display technology with its 47-inch class LED monitors. McDonald’s will install at least five LG Full HD displays, which are ENERGY STAR certified, per location.

“McDonald’s is deploying Digital Menu Boards to an additional 650+ company-owned restaurants. The new Digital Menu Boards are designed to enhance customers’ in-restaurant experience while helping the business lower operating costs,” said Patrick Phalen, vice president, US Information Technology, McDonald’s.

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