LinkedIn, the world’s largest professional network owned by Microsoft, announced the global launch of a virtual events solution.
Companies can use LinkedIn Live to host virtual events by streaming live to event attendees. This integration between LinkedIn Live and LinkedIn Events helps companies to host live, real-time events in a trusted environment, attract the right professional audiences, drive strong reach and engagement, and get more mileage for their events with a dedicated hub for videos of the event on their Pages.
In October 2019, LinkedIn launched LinkedIn Events globally and in March 2020, the platform enabled companies to create an event via their LinkedIn Pages.
Ajay Datta, head of Product, India at LinkedIn said: “Today, LinkedIn launches an integrated virtual events solution with Events, Pages, and Live that allows companies to build a more personalised online event experience for their audiences.”
Companies can now drive better reach with targeted audiences by sharing the event with their Page followers and by sharing direct invitations of the event with their first-degree networks. Further, organizers can drive strong engagement, both, before and after the event by posting and recommending updates to them.
Once the virtual event is over, organisers can keep the conversation going with the Video tab — a dedicated hub for a Page’s organic video content. The Video tab will help companies extend the shelf-life of their live video content.
LinkedIn Live has already seen great traction with 23X more comments per post and 6X reactions per post than native video, helping companies foster real-time engagement with their networks.
Additionally, LinkedIn data shows that 82 percent of audiences prefer seeing live-streams from brands than regular social posts, and 45 percent of senior leaders are considering a more permanent shift to virtual events and conferences. By combining Events and Live, LinkedIn hopes to equip brands with a powerful product suite to host virtual events.
Microsoft and Pegasystems are examples of companies holding virtual events to take their in-person engagements online. Both organizations live-streamed the keynotes of their respective CEOs to reach a broad base of customers, followers and prospects.