One of the things that the past year has shown us is that keeping fit and staying at home aren’t mutually exclusive. With the pandemic stopping people from heading to the gym, more and more entrepreneurs are figuring out how to develop a fitness app, because of the huge increase in popularity.
What Does a Fitness App Do?
The beautiful thing with fitness apps is that they can do whatever you need them to, which makes them pretty much a guaranteed win. The truth is, what a mobile app does depends heavily on your own personal needs and preferences. Some fitness apps design a personalized workout plan to achieve your unique weight loss and bodybuilding goals. In this case, a fitness app works as your own personal trainer.
Fitness apps can also double as a nutrition expert. Aside from designing workouts or suggesting lifestyle tips, some fitness apps also come up with recipes and meal plans to help you shed those pounds or maintain your current weight.
Can an App Replace the Gym?
In the past year, a large majority of people have been resorting to fitness apps because of the pandemic, but in normal times, the two can easily (and usually do) coexist. One of the main benefits of hitting the gym is that it gives you access to equipment and machines you don’t normally have access to at home. What a fitness app does, on the other hand, is figuring out how you can use those machines to reap maximum benefits. Because of that, rather than one excluding the other, the two work like a match made in Heaven.
If people are going to use a fitness app at your gym or fitness center anyway, why not make it your app? As a fitness center or gym owner, one of the smartest things you can do is branch out into the app developing business, and offer your clients a unique and smart gym experience.
Fitness center apps:
Inform the customer of exclusive deals, discounts, coupons, and so on.
Make booking classes easy and fast, dispensing with the need to actually call the gym and book.
Allow the user to manage their account and better plan their gym visit.
Instruct the user on what machines would serve them best.
As we’ve seen, many people use fitness apps as a sort of trainer or guide towards their own specific weight goals. And who better to tell them which machines to use and how to train at the fitness center, than the fitness center itself?
A rising trend is to combine the above digital utilities with trainer-designed workout plans for your users. This is convenient for the users and saves time for your in-house trainers since they don’t actually have to sit with the user while they train.
Ultimately, the biggest reason you should consider developing a fitness app for your gym is that everything else is being digitized, and your clients are no doubt looking for digitization in their training as well.