ICICI Bank has 1 million users on WhatsApp platform

ICICI Bank has crossed a milestone of 1 million users on its WhatsApp banking platform. The Bank introduced banking services on WhatsApp three months ago to enable its retail customers to undertake a slew of banking requirements from their home.
ICICI Bank introduced services like savings account balance, last three transactions, credit card limit, get details of pre-approved instant loan offers and block/unblock credit & debit card in a secure manner with end-to-end encryption for all messages.

Recently, ICICI Bank added several new features like opening instant savings account in a few minutes, access to pdf for partnered newspapers / magazines, locating nearby essential stores and opting for loan moratorium to this service.

Services like checking account balance, last three transactions, applying for loan moratorium and revising credit card limit have seen the maximum usage.

“We have seen that millennials across the country are using WhatsApp for their banking needs. With the encouraging response, we aim to double the number of users in next three months to 2 million,” Bijith Bhaskar, head – Digital Channels & Partnership, ICICI Bank, said.

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