IBM signs new tech deal with Aditya Birla Fashion and Retail

IBM announced its tech deal with Aditya Birla Fashion and Retail to reduce costs, improve productivity and drive business growth.
IBM AI for business
IBM did not reveal the financial details of the new technology services deal with one of the leading retail chains in India.

Aditya Birla Fashion, according to the 10-year services deal, will use IBM’s technology and automation expertise to enhance and manage IT infrastructure with better availability of IT systems, employee productivity through self-help solutions and improved disaster resilience.

IBM will provide infrastructure-as-a-service in a private cloud environment, enabling Aditya Birla Fashion to scale their IT operations in line with their business growth. Aditya Birla Fashion aims to build a strong IT environment to support its growth in India.

Aditya Birla Fashion has more than 8,000 points-of-sale across 700 cities, including more than 2,000 exclusive Aditya Birla Fashion brand outlets. Aditya Birla Fashion owns brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England and many others.

“The newly extended agreement with IBM will help us accelerate our transformation in a way which is more efficient, cost effective and seamless,” Aditya Birla Fashion CIO NP Singh, said.

Avinash Joshi, vice president, Infrastructure Services, Global Technology Services, IBM Asia Pacific, said that IBM will use its automation tools and technologies to drive services efficiencies and employee productivity for ABFRL.

Meanwhile, Fluor Corporation and IBM announced the use of artificial intelligence-based systems to predict, monitor and measure the status of engineering, procurement, fabrication and construction (EPC) megaprojects.

Baburajan K

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