IBM powers Finish Line mobile app

IBM is powering the mobile app of The Finish Line, a retailer of athletic shoes, apparel and accessories.

The new mobile app is aimed at providing services and conveniences that reward Winners Circle loyalty program customers with points and loyalty perks.

The new Winners Circle customer loyalty app is available as part of the athletic retailer’s mobile commerce platform.

Danielle Quatrochi, vice president, Digital at Finish Line, said: “This app enhances our customer experience as another omnichannel resource, especially for those who shop us regularly.”

The Finish Line app was designed using the IBM MobileFirst application development portfolio.

IBM booth

The new app is an important component of Finish Line’s strategy to strengthen the understanding of the customer, inform enterprise decisions and encourage loyalty and sales, and incorporates the in-store sales associate in the overall customer engagement.

Using geo-location technology, customers can get push notifications and information about nearby stores including real-time visibility into inventory to determine if a specific item is in stock and available for purchase. The app enables customers to make purchases directly from the store’s website.

Finish Line’s mobile solution is using SoftLayer and Xtify, part of the IBM ExperienceOne portfolio, to provide cloud-based access to the IBM MobileFirst portfolio and a personalized notification strategy.

Headquartered in Indianapolis, Finish Line has approximately 1,020 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport.

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