IBM to create mobile apps for Busan Bank to improve productivity

Enterprise IT vendor IBM on Friday announced it will create mobile apps for Busan Bank to improve employee productivity and decision making to enhance the customer experience.

Mobile apps are a significant value addition for the bank as more than 78 percent of South Korea’s 50 million people currently use smartphones and among 18-24 year olds the mobile adoption is nearly 97 percent.

As per the deal, Busan Bank selected IBM MobileFirst application to create a platform that allows developers to create apps for multiple devices. The new IBM solutions empower employees to on-board new customers and complete transactions from the field to establish personal relationships with banking customers.

Oh Nam Hwan, CIO, Busan Bank, said: “With IBM, our investments in mobile are helping to create a more rewarding professional work environment for our employees that not only increases job satisfaction, but also creates new touch points with customers for more valuable, interactive relationships.”

To improve productivity, Busan Bank employees using the new apps can streamline customer on-boarding processes by creating a consultative experience that blends customers’ personal financial goals with available banking products.

Bank employees will have the flexibility to serve customers where it’s convenient for them — in the branch or in remote locations — enabling the employee to complete applications, transfer funds and more from a mobile device.

The mobile platform from IBM will integrate apps with the bank’s back-end systems and databases so that customer information is accessible across devices and in real time to improve customer responsiveness.

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