IBM and Mahindra & Mahindra Financial Services (Mahindra Finance) have announced a collaboration to develop a super app. This app will serve as a unified digital platform, providing consumers with access to a range of Mahindra Finance’s offerings.
The super app aims to provide consumers with 24/7 digital access to various products and solutions in a simplified manner. It will consolidate Mahindra Finance’s diverse lending businesses, encompassing personal loans, enterprise loans, mortgage loans, leasing solutions, payments, fixed deposits, insurance, and wealth management solutions under one digital roof. By doing so, it seeks to enhance customer experience and solidify Mahindra Finance’s position as a preferred financial solutions provider in emerging India.
Raul Rebello, MD & CEO-Designate of Mahindra Finance, expressed enthusiasm about accelerating the delivery of digital financial solutions to better serve customers. He highlighted the super app as a strategic tool to drive growth efficiently across key business areas while enabling the creation of hyper-personalized solutions tailored to the needs of emerging India.
Rishi Aurora, Managing Partner at IBM Consulting India & South Asia, emphasized the transformative potential of super apps in the financial services industry. Drawing on IBM’s experience with various financial organizations worldwide, he underscored the collaboration’s goal of building a seamless digital journey for Mahindra Finance customers. Leveraging cutting-edge hybrid cloud capabilities, the super app aims to elevate customer engagement and unlock new business models.
IBM Consulting will employ a human-centered design approach to enhance the user experience of the super app, covering all stages of the customer journey. By integrating Mahindra Finance’s customer insights with superior UI design, the app aims to deliver value to customers while driving business growth. Additionally, IBM Consulting will provide expertise in cloud transformation and management to design a secure, scalable digital platform architecture, ensuring seamless integration of new technologies in the future, such as generative AI.
