Modern-day technology has an impact on almost everything in this world. Every day, we see more and more things come to rely on technology and the restaurant industry is no exception. Technology has revolutionized every industry out there and in the restaurant industry, it has made the dining experience so much better.
We have compiled a list of 6 ways in which technology has affected the restaurant industry:
Change In Customers’ Behavior
Thanks to the internet, the customers’ behavior has changed altogether. There was a time when customers didn’t use to be so tech-savvy and found out about the restaurants through ads in magazines, & newspapers or by recommendations from friends and family. Now the customers prefer to find out about everything on the internet. From finding restaurants and comparing the prices between different eateries to giving their feedback, customers now prefer to do everything through the internet thanks to platforms like Yelp and McDVoice.
Communicating With Customers
Through the internet, it is now easier than ever for restaurants to communicate with customers. Whether customers want to register their complaints or contact the management of a restaurant, they turn toward the internet, and similarly, the restaurant owners and managers also prefer to communicate with their customers through social media or their website.
Another benefit of the internet and technology is that it has made mobile ordering so much simpler and easier. The peak time of mobile ordering was during the COVID times when restaurants were closed for dine-in and online takeaway orders were available. During that time, online ordering became the norm around the world and most restaurants were able to stay in business because of mobile ordering.
Customers can order their favorite food in just a few minutes. They just need to open the food ordering app, select the restaurant from which they want to order, select the food that they want to eat, make the payment remotely, and get the food delivered to their doorstep. Anyone can order their favorite food in just a few minutes thanks to various mobile ordering apps available. Even after the COVID, mobile ordering has become a norm around the world and most people prefer to get food delivered at their doorsteps instead of going out.
In the age of the internet and technology, online reviews matter a lot. Online reviews have completely changed the picture and have given a lot of control to customers. Most customers now prefer to look on the internet for user reviews before going out and eating at an eatery. If a restaurant has positive user reviews, it will be able to drive in more customers than those that don’t have positive reviews.
That time is long past when people use to ask for recommendations, they now search on the internet and look for user reviews. In today’s age, any restaurant that wants to make a name for itself has to learn to deal with online reviews, especially from food bloggers, and improve its service, cleanliness, and food quality.
Given the importance of online reviews, major fast food restaurants like KFC have come up with customer satisfaction survey programs like MyKFCExpereince to improve their services and food quality.
New Payment Options
Advancements in the field of technology have also led to the introduction of various new payment options. Cashless transactions are becoming a norm in developed nations worldwide and people now prefer to pay with their mobile wallets, online wallets, or banking applications. These new payment options became more popular during the pandemic because of contactless transactions and now they are being adopted all over the world. These new payment options are safer and quicker than cash transactions.
Customizations In Orders Made Easier
Technology has also made the customization of fast-food orders much simpler and easier. There was a time when making customization in your order was a huge problem as you had to explain your customization again and again & hope that the workers understood what you wanted.
With the help of the latest technology, customers can make changes to their orders right from the food ordering apps or from the screen available at fast-food restaurants. This has made it possible for customers to make customization in their orders easily and the whole process effortless.