How Affinitiv helps automotive dealers convert website traffic leads?

Affinitiv, a provider of data-driven marketing and software solutions to the automotive market, said its new solution called Anonymous Shopper helps automotive dealers convert website traffic leads by +35 percent.
Hyundai and car technologyAnonymous Shopper is a shopper identification product that uses both digital and traditional marketing to not only grow revenue for the dealers’ product or service but to also identify these shoppers to serve retargeted ads for a future sale. This has helped dealers see an 8x return on their advertising spend, said Affinitiv.

Affinitiv’s Anonymous Shopper solution uses federally compliant technology, adhering to data usage mandates, to identify website visitors from behaviors and webpage views to buying intent. This innovative technology helps dealers understand their website visitors and how and where to place the advertisement that is relevant to these online shoppers.

Without this tool, dealers are losing out on additional marketing dollars every day as approximately 98 percent of website visitors will leave their sites without providing contact information.

Affinitiv identifies these site visitors through Anonymous Shopper to then retarget them with personalized ads of the specific vehicle or service the consumer showed interest in. The customizable product will deliver personalized advertising through multiple channels, including direct mail, email, social media, or display ads.

Affinitiv’s Anonymous Shopper operates on an independent dashboard in an automated format that is outside of the dealers’ CRM tool. The dashboard ensures accuracy for verified individuals who have shown interest in purchasing the product or service and have opted-in for more details.

This is a crucial part of the product because consumers will not be contacted if they do not provide their information. Because Anonymous Shopper targets customers who have already opted-in, this helps nurture the buyer into a hard lead for the dealer.

“This is a unique product to the automotive industry since it’s still relatively new and no other marketing service company provides this type of product outside of the dealers’ CRM,” said Tom Kerr, President of Affinitiv Advertising.

“Because Apple and Google are eliminating advertising cookies, our Anonymous Shopper solution gets ahead of the cookieless world by identifying the user without targeting them.”