Firework to partner with Unilever for livestream commerce platform

Firework, a livestream commerce platform provider, announced it has been selected to explore a partnership with Unilever. Firework will collaborate with Unilever to help power and future-proof Unilever’s Beauty & Personal Care brands.
Unilever digital transformation
The invitation to collaborate follows Firework’s participation in the global consumer-goods giant’s Positive Beauty Growth Platform, powered by Unilever’s Beauty & Personal Care Division and The Unilever Foundry, Unilever’s collaborative innovation network.

“In areas like social commerce, harnessing the disruptive approach of startups like Firework, a definite rocket-ship we’ve been watching, will help us pioneer revolutionary consumer experiences,” said Baz Saidieh, head of The Unilever Foundry.

By 2028, industry analysts project the global social commerce market will reach nearly $3,370 billion by 2028; the Beauty & Personal Care segment is expected to increase at a compound annual growth rate (CAGR) of almost 30 percent between 2021 and 2028.

The Positive Beauty Growth Platform invited pitches to find the right collaborators at the forefront of innovation and technology in the beauty industry. Firework’s partnership with Unilever provides the opportunity to collaborate with some of the world’s top beauty brands.

The Positive Beauty Growth Platform has shortlisted Firework from around 300 social-commerce specialists, spanning startups to scaleups in the livestream commerce, shoppable media, group buying and gaming commerce fields.

“We would recommend the Positive Beauty Growth Platform as a way to engage Unilever. It allowed us to have our solution be evaluated by the senior executives, and those experts gave us invaluable feedback and input on how we could collaborate together,” said Jerry Luk, co-founder, president and COO of Firework.

Firework works with industry leaders including Albertsons Companies, Heinz and PGA Tour. It received funding from Amex Ventures.