The number of shoppers, who have shopping apps on their phones, increased by 8 percent to 2.76 million in terms of the number of new shopping app installs in the United States.
Black 2019 experienced an 8 percent growth and got a total of 2.56 million new installs, according to a report from Finaria.
The average order value (AOV) during Cyber Week increased significantly. On average, each order cost $144, a 17 percent increase. AOV reached its peak on November 30, 2020 (Cyber Monday) at $164. The total number of orders during the whole week was up by 48 percent.
A study by Sensor Tower reveals that the adoption rate of buy now, pay later (BNPL) apps grew by 186 percent in September 2020. Collectively, these four apps gained 18 million lifetime installs from Google Play Store and Apple App Store.
After obtaining around 700,000 installs in March and April 2020, it acquired close to 940,000 installs in May 2020. By increasing 40 percent month-over-month (MoM), it reached 1.4 million new installs in September 2020, up by 17 percent YoY.
