Citrix Summit 2017 latest announcements

Citrix for enterprise technology
Enterprise mobility major Citrix today announced new offerings at Citrix Summit 2017 in Anaheim, Calif.

Citrix said its new packages help enterprise to transition from on-premises licenses to Citrix Cloud for existing customers.

Citrix said its services enable Citrix and Microsoft customers to deploy Windows 10 desktops on the Microsoft Azure cloud platform and deploy apps directly on Azure, and Smart Tools to simplify the deployment of new workspaces.

Citrix is also announcing a new Citrix Ready partner initiative targeting the mid-market along with mobility and network management products and services that complement Microsoft Enterprise Mobility + Security (EMS) and provide security and value for Citrix and Microsoft customers.

“With these products and services, Citrix and Microsoft are meeting partners and customers wherever they are on their journey to the cloud, whether they continue to keep IT infrastructure on-premises, or they are moving to hybrid cloud or public cloud deployments,” said PJ Hough, senior vice president, Product, Citrix.

38 percent of enterprises have not adopted any cloud infrastructure, while 23 percent have adopted one cloud, and 38 percent are using two or more clouds, according to Forrester Global Business Technographics Infrastructure Survey.

For customers who own existing XenApp or XenDesktop licenses, and want to move to the Citrix Cloud as-a-service, Citrix will be offering a set of transition and trade-up offers. These cost-effective solutions enable existing Citrix customers with active subscription advantage or software maintenance to get the value of Citrix Cloud for not much more than the cost of renewing traditional software maintenance.

Citrix said its pilot program for Citrix Service Providers (CSPs) who want to deploy workspaces leveraging Citrix Cloud will be available with a monthly licensing model similar to their current licensing model for Citrix technologies. This will enable both new and existing providers of Desktops-as-a-Service and other workspace services a faster, simpler approach to deploying hosted Citrix technologies.

Citrix said its XenDesktop Essentials enables Microsoft customers who have licensed Windows 10 Enterprise on a per-user basis to manage their Windows 10 images on Azure through its XenDesktop VDI solution.

Citrix said XenApp Essentials is for customers who want to deliver business applications directly from Azure. The new Citrix XenApp Essentials Service taps XenApp technology to provide additional management, user experience, and security features.

“The strength of our relationship with Citrix has always been our firm commitment to making our mutual customers successful by empowering their people to achieve more,” said Scott Guthrie, executive vice president, Cloud + Enterprise at Microsoft.

Lucas Metropolitan Housing Authority used Citrix Cloud and Microsoft Azure Government to replace its IT infrastructure and deploy cloud-based workspaces.

“The Citrix and Microsoft cloud solution is secure, reliable and ensures our people have access to the applications and services they need to provide better service to our clients,” said Craig Patterson, acting CIO of Lucas Metropolitan Housing Authority.

Citrix announced the acquisition of Unidesk, a provider of Windows application packaging and management technology known as layering.

Citrix will continue to sell Unidesk as a standalone product for VMware Horizon and Microsoft virtual desktop deployment customers.

Citrix provides Workspace-as-a-Service, application delivery, virtualization, mobility, network delivery and file sharing solutions. The revenue of Citrix was $3.28 billion in 2015. More than 400,000 organizations and over 100 million users use Citrix solutions.

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