Sabre Corporation, a software and technology provider for travel industry, announced a tech agreement with Cathay Pacific Airways, to enable the carrier to achieve pricing and intelligent offer creation.
Cathay Pacific Airways will use Sabre’s AirVision Fares Manager and Fares Optimizer for empowering their analysts to make pricing decisions to drive incremental revenue opportunities.
Fares Manager helps Cathay Pacific Airways by detecting and automatically suggesting responses to competitive price changes by optimizing and publishing fares and rules with minimal latency.
Fares Optimizer empowers Cathay Pacific Airways to utilize booking and shopping data to understand purchase behaviour and optimize fares based on demand, price sensitivity and competition.
“It’s essential to be able to mine real time market data to respond dynamically to market conditions while taking into account customer segmentation, demand, willingness to pay and competition,” said Navin Chellaram, Cathay Pacific General Manager, Revenue Management.