Carlsberg deploys software-defined network with Tata Comm

Tata Communications has deployed a software-defined hybrid network for Carlsberg to support the digital transformation of operations in 130 sites across Western Europe.
Sarah Haywood, CTO, CarlsbergThe new infrastructure is a key part of Carlsberg’s Next 2.0 programme, which uses Internet and cloud computing to boost agility, increase efficiencies and reduce costs.

Carlsberg and Tata Communications will be speaking about this network transformation project at the Gartner Symposium/ITxpo 2018 on 4-8 November in Barcelona, Spain.

The brewer is digitising its supply chain and exploring AI-enabled direct-to-consumer services such as its connected bar concept as part of Carlsberg’s global SAIL’22 growth strategy.

The new network, which has replaced a legacy MPLS network, will act as a resilient, flexible foundation for these innovative initiatives.

The use of cloud-based applications has led to 70 percent of Carlsberg’s network traffic being on the Internet. The new network has given the brewer 10 times more bandwidth, reduced costs by 25 percent, and halved the occurrence of network incidents.

“We want to live on the Internet, taking full advantage of its scalability and cost-effectiveness to quickly unleash new growth opportunities,” said Sarah Haywood, CTO, Carlsberg.

Tata Communications deployed the new network in 5 months – a year less than the industry standard – and did this during the FIFA World Cup.

Mark Weait, head of Europe, Tata Communications, said: “While there’s a lot of hype around SDWAN, it’s important to note that you can’t build it on top of a network that’s not fit for purpose.”

Tata Communications has rolled out Carlsberg’s new infrastructure in Western Europe, but the reach of Tata Communications’ global network allows the brewer to expand it to new geographies too. This network carries around 30 percent of the world’s Internet routes and connects businesses to 60 percent of the world’s biggest clouds.

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