Avaya expands cloud communications offerings via a new storefront

Avaya Holdings announced the expansion of its cloud communications offerings for Contact Center as a Service (CCaaS) and Unified Communications as a Service (UCaaS) via a new storefront.
Avaya for business communicationsThe store includes contact center and unified communication bundles, smart desktop devices and other collaboration and workforce optimization solutions, enabling simple online purchase and fulfillment for SMB and mid-market organizations.

Avaya is now expanding its enterprise expertise in communications and collaboration to a broad market of smaller organizations to shop, buy and manage cloud solutions and services.

Avaya will be leveraging its Master Sales Agent program as one of the primary routes to market for these customer segments. Within the new site, the Agents will enjoy robust tools to support their customers in the sales process, along with enablement tools for both this channel and their customers.

This new experience is also designed to enable more offers to be added quickly and seamlessly in the future. The experience is seamless from easy quote management, order placement and rapid deployment.

“Avaya is a leader with this first time offering of both CCaaS and UCaaS solutions through an online store that makes it easy to ‘swipe and buy’ exactly what customers need, when they need it,” said Gaurav Passi, president, Avaya Cloud business group.

Zeus Kerravala, principal analyst, ZK Research, said: “By making the services available through an e-commerce site, procuring the services can be done quickly and easily enabling SMBs and mid-market organizations to start using these enterprise capabilities almost immediately.”

The storefront experience, available now in the U.S. and expanding globally beginning in early 2019, will allow Sales Agents to support end customers’ needs by instantly completing transactions from a single environment.

Avaya’s online portal and subscription-based cloud communication models reflect a customer-centric approach to meeting market needs and enable organizations of all sizes to utilize technology.