Bharti Airtel has launched Airtel IQ, a cloud-based communications platform, for enterprises in India.
Airtel’s in-house engineering teams have developed Airtel IQ. Airtel IQ eliminates the need for multiple communication platforms for different channels.
With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform.
Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido have signed up as customers for Airtel IQ during the beta phase.
Vivek Sunder, COO of Swiggy, said: “Seamless and secure communication between our customers, delivery partners and partner restaurants is key to our service enablement. With Airtel IQ, we have been able to deliver seamless and highly intuitive communication between all parties across our platform in a privacy contained and simplified fashion.”
The growth of Business Process Outsourcing (BPO) sectors has increased the demand for cloud communication platform solutions. The shift in communication market, the increasing demand for BYOD, and the cost effectiveness of cloud-based communication platform solutions have contributed significantly towards the growth of the cloud communication platform market.
Cloud communication companies will be targeting industry verticals such as banking, financial services, and insurance (BFSI), healthcare, telecommunication and IT-enabled services (ITES), government, retail, travel and hospitality, education, manufacturing, and other verticals.
Adarsh Nair, chief product officer of Bharti Airtel, said: “Airtel IQ is first amongst several game changing products that we will be bringing to the market. Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers.”
The Indian cloud communications market, estimated to be worth USD 1 billion, is growing close to 20 percent annually.
Airtel is India’s largest player in the B2B connectivity space and serves over one million businesses with an integrated portfolio that includes connectivity, cloud, security and collaboration and data centre solutions.