VMware leads EMM market with 19% share ahead of BlackBerry

Enterprise Mobility Management (EMM) marketThe Enterprise Mobility Management (EMM) software market will grow 9 percent to 1.8 billion in 2017, according to Strategy Analytics.

The worldwide EMM market is expected to reach $2.2 billion by 2022.

As mobility grows in the enterprise, EMM solutions will become centralized control points for how employees and devices connect to enterprise data and IT resources.

“Mobile security and growth in BYOD (Bring your Own) devices are primary drivers behind EMM adoption,” said Gina Luk, principal analyst of Mobile Workforce Strategies at Strategy Analytics.

VMware AirWatch is leading the EMM market with 19 percent share in 2016. The EMM share of BlackBerry/ Good Technology was 18 percent in 2016.

MobileIron, Citrix and Microsoft have achieved strong growth in the global EMM software market in 2016.

“The EMM market is more competitive now than ever before and we have also seen SAP, IBM, SOTI, Sophos and Symantec fighting fiercely to seize EMM market share,” Gina Luk said.

Andrew Brown, executive director of Enterprise Research at Strategy Analytics, said EMM solutions are an important component of a GDPR-compliant security program.

“An enterprise that does not use EMM effectively may find it challenging to justify to authorities why it did not technical measures to mitigate the risk of data loss in cases of a breach, especially when the new European General Data Protection Regulation (GDPR) legislation will go live in May 2018,” Andrew Brown said.

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