Mobile application and service revenues forecast to rise

Mobile Messaging Apps

Mobile application and service revenues are forecast to rise to nearly $430 billion in 2021 from an estimated $350 billion in 2016, ABI Research said.

Growth will be driven by the increased use of mobile devices in business management and business-to-employee (B2E) application and mobile device management revenues will experience the greatest growth.

“Due to mobile devices’ strong influences to daily workflows, cellular voice and messaging services are beginning to represent a smaller portion of the overall market,” says Jeff Orr, Research Director at ABI Research.

“It’s time for companies to move beyond enterprise mobility management and pivot their resources toward applications and programs that grow their businesses and deliver a competitive advantage.”

According to the research firm, an increasing amount of future applications and service revenues from business-owned mobile devices will stem from B2E apps and mobility management.

ABI Research further said, global cellular voice revenues is expected to remain flat from 2016 to 2021, while global mobile messaging (SMS/MMS) service revenues would decline by 3 percent.

By the end of 2016, more than 875 million business customers will have a mobile device or portable computer managed by their employer. This will grow to more than one billion business users in 2021., the firm forecasts.