Kingston leads SSD business, ahead of Western Digital and Samsung

Kingston Digital announced it achieved significant growth in SSD business in Q1 2020 due to demand from client, enterprise and OEM sectors.
Kingston DC500R and DC500M Enterprise SSDSince 2019, Kingston has broadened its SSD portfolio with three new client SSDs, five data center-specific drives ― two of which achieved VMware Ready status ― and launched its first U.2 NVMe PCIe solution.

“We continue to solidify our presence in the client space with strong SATA offerings as well as distinct NVMe solutions optimized for notebooks and desktops. In addition to the growth in OEM and partner manufacturing, we deliver several enterprise solutions with predictable performance,” Ariel Perez, SSD business manager, Kingston, said.

Forward Insights ranked Kingston in first place in channel SSD shipments with 18.3 percent market share, ahead of semiconductor manufacturers Western Digital with 16.5 percent and Samsung with 15.1 percent share.

According to Forward Insights, almost 120 million SSDs were shipped in the channel in 2019.

“Demand in the channel remained very high as overall shipments increased 36 percent from 2018,” said Gregory Wong, president and principal analyst, Forward Insights. “Kingston’s competitive product portfolio and extensive distribution enabled it to outgrow the market by a factor of two.”

TRENDFOCUS placed Kingston as the third-largest supplier of SSDs globally, with 10.4 percent market share, behind Samsung and Western Digital.

In 2019, TRENDFOCUS reported that 276 million SSDs were shipped worldwide, an increase of 36 percent year over year. NAND consumption remained high as SSD shipments continued to surge in both units and average capacities throughout the year.

“Moving forward through the rest of 2020, SSD-attach rates in PCs will remain strong, with continued strong demand for SATA SSD in various data center deployments, as well as continued increases with Hyperscale buildouts for PCIe,” said Don Jeanette, vice president, TRENDFOCUS.

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