India storage market revenue of key vendors such as HPE, Dell, NetApp, Hitachi and IBM rose 8.6 percent to $70 million in Q2 2017, according to IDC.
HPE has displaced Dell to emerge as storage market leader in India with 32.4 percent market share in Q2 2017.
HPE benefitted from large storage deals from banking and telecommunications sectors.
IBM and Dell witnessed a double-digit decline, while HPE and NetApp achieved high double-digit revenue growth in Q2 2017.
Significant spending from banking and telecommunication verticals drove incremental growth in the external storage market. Banking, professional services, telecommunications, manufacturing and government continue to be the key contributors.
“Information transformation is the core pillar of digital transformation journey to unlock the monetary aspects by generating new revenue streams,” said Dileep Nadimpalli, associate research manager, Enterprise Infrastructure, IDC India.
Increased uptake of All Flash Arrays (AFA), hyper converged infrastructure and Software defined Storage are the key technology trends witnessed in the Indian storage market in Q2. All the global cloud providers and 3rd party datacentre players are investing heavily to tap the increased uptake of cloud solutions.
“Overall enterprise storage market is seeing a significant shift in customer spending. Over the years the external storage market is seeing moderate growth, while ODM and internal storage markets are witnessing unprecedented growth,” said Sharyathi Nagesh, senior research manager, Enterprise Infrastructure, IDC India.
IDC said this is indicative of the growth potential available in cloud and SDDC markets. These growth drivers will impact the traditional external storage market as well: entry level storage customer will see cloud as a compelling value proposition, midrange customers will see HCI as a compelling story while high end storage will see increasing competition from midrange AFA storage.
