HP retains notebook share, ASUS, Lenovo slip

Notebook market share 2017
The global notebook shipments rose 2.1 percent to 164.7 million units in 2017, according to market research firm TrendForce.

“The notebook market has benefited from biddings for notebook contracts in North America and regional economic recovery,” said Kou-Han Tseng, notebook analyst at TrendForce.

The market share of the top six notebook brands is expected to increase to 89.1 percent in 2018.

Xiaomi and Huawei recorded growth in China notebook market.

Apple and HP recorded double-digit growth in the worldwide notebook market in 2017.

HP achieved considerable growth in H1 2017 and annual shipments reached 40 million units, an increase of 10.5 percent over 2016. HP has a notebook market share of 24.3 percent to retain the first place.

Lenovo’s laptop shipments dropped 4.9 percent though it enhanced sales in Asia and Europe. Lenovo’s market share fell to 20.2 percent for the second position.

Dell increased its global notebook shipments by 0.5 percent for the third place in the global ranking with a market share of 15.2 percent.

The updated MacBook Pro in Q2 helped Apple to expand shipments by 18 percent for the whole year. The market share of Apple reached 9.6 percent, 1.3 percentage points up from 2016, which allowed Apple to surpass ASUS and rank fourth.

ASUS has adjusted its product strategy in recent years and shrink the production of models with low profits. ASUS laptop market share dropped to 9.5 percent, ranking the fifth.

Acer expanded aggressively in Chromebook market, and its notebook shipments grew 0.6 percent. The laptop market share of Acer was 8 percent in 2017.

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