Enterprise spending on application software in India will grow at 19.8 percent to $2.5 billion in 2018, according to Gartner.
Enterprise application software spending in China is expected to grow at 18.9 percent to $5.1 billion this year.
A recent end-user survey by Gartner showed that corporate branding is an important software selection criterion in China, while organizations in India focus more on pricing and contract flexibility.
Keith Guttridge, research director at Garner, said: “Technology business leaders in technology providers must understand software adoption dynamics and spending intentions to be competitive in those countries.”
Indian enterprises will increase spending across all enterprise applications. Enterprise content management (ECM), business intelligence (BI), customer relationship management (CRM) and open source were the most popular in India. In China, the most popular were open source, ECM and CRM.
In India, increased software spending is being strongly influenced by digital transformation, followed by mobile and artificial intelligence.
In China, cloud/SaaS offerings lead as the top influencer, followed by Internet of Things (IoT) and mobile
IoT is particularly significant in China due to the large manufacturing base, and the fact that smart manufacturing is an official initiative in the country’s 13th Five-Year Plan.
