Enterprise business apps market to reach $40.5 bn in 2015

Mobile Messaging Apps
The mobile enterprise business applications market size will be $40.5 billion in 2015 and $63 billion by 2020, said Strategy Analytics.

The report said mobile, social business, cloud, and big data / analytics saw increased impact on mobile business apps adoption.

Companies rolled out mobile, social, Cloud and bid data analytics-based business applications to deal with changing customer, employee, and partner expectations.

“As the corporate workforce becomes mobile, IT department’s role has transitioned from a control to an enablement function,” said Gina Luk, senior analyst of Mobile Workforce Strategies.

The State of the Mobile Enterprise Business Application Market report said organizations mobility deployments are sophisticated, many have already deployed at least one mobile application in the organization.

SMS is one of the key dominant forms of mobile enterprise applications, however operator SMS and MMS revenue declined further in 2014 as data-enabled business mobile phone users continued to turn to free over-the-top (OTT) IM services.

Enterprises are more receptive to employees bringing their own personal devices (BYOD) into the work and synching them with the enterprise back-end applications and work processes. Consumer demand for ubiquitous communications and OTT IM are having an impact with BYOD growth.

Business process applications such as sales force automation (SFA), field force automation (FFA) and other customer relationship management (CRM) applications (marketing/analytics, contact center, industry specific apps) have the second highest use overall among mobile workers.

Supply chain management, procurement, production and operations, and other enterprise resource planning (ERP) applications (human resources, accounting, and payroll) have the lowest use overall among mobile workers, said Strategy Analytics.

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