Dell hikes share in India storage market as HPE and NetApp drop

Dell Technologies is leading the Indian storage market with 32 percent share during the third quarter of 2019.
India storage suppliers share Q3 2019Hewlett Packard Enterprise (HPE) has 12.4 percent market share in India’s storage market in Q3 2019.

Hitachi and IBM, the other two leading vendors in the storage market, achieved strong growth due to key wins from professional services, telecommunication and transportation sectors.

Dell Technologies, Hitachi and IBM enhanced their respective storage market share. But HPE and NetApp lost share in the India storage market.

Research firm IDC said India’s external storage market revenue rose 8 percent to $91.8 million.

The report said professional services, banking, government, manufacturing, and telecom industries contributed 83.2 percent of overall external storage market.

Digital transformation has become a key enabler for businesses to thrive in this competitive world. Organizations are exploring ways to adopt newer technologies based on business outcomes rather than Capex investments.

Consumption based pricing models are expected to have more demand compared to traditional pricing models, says Dileep Nadimpalli, research manager, Enterprise Infrastructure, IDC India.

All Flash Arrays (AFA) achieved significant growth of 24.5 percent, which contributed 36.1 percent to the overall external storage systems market.

High-End storage grew 76 percent due to increased investments from government, banking, manufacturing, and transportation organizations.

Entry storage segment rose 10.3 percent, while Midrange storage segment fell.

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