Apple iPad is experiencing a decline in shipment in 2014, while Samsung tablet is growing according to ABI Research.
According to the results of the research, Apple’s iPad shipment had declined to 15 percent in 2014, but gained 9 percent market volume on quarterly basis.
On the contrary Samsung’s new Galaxy Tab S slates and Tab 4 series helped the company to achieve the unit growth of 7 percent.
ABI Research’s Media Tablets, Ultrabooks & eReaders Market Research forecasts a CAGR in shipment of 10 percent from 2015 to 2020 in conjunction with a CAGR of 3 percent in revenue.
In 2014, 72 percent of the tablet market was controlled by three technology power houses – Apple from the US, Samsung from Korea and Lenovo from China.
Meanwhile, Microsoft is launching new version of its operating system, Windows 10 and companies are focusing more on growth in emerging markets.
“Companies are seeking new avenues where they can continue to grow and there is still interest in markets that are less saturated. Ultimately, the big push for tablets to replace PCs was not as successful as many vendors initially perceived,” said Stephanie Van Vactor, research analyst at ABI Research.
Apple’s iPad experienced 15 percent dip in revenue.
In July 2014, Apple said several global enterprises are using iPad to improve customer service, boost work and productivity with 15.3 million units sale in Q3 2014 against 14.6 million in the June 2012.
On the contrary International Data Corporation (IDC) in November 2014, forecasts the tablet market will face a decline in 2014 with y-o-y growth showing 7.2 percent, down from 52.5 percent in 2013.
Shilpa Khatri
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