iYogi to tap the underserved tech support market in SMB in India

Infotech Lead India:iYogi, a global provider of technology support services, announced the launch of its service in India to tap the underserved tech support market in SMB and consumer segmentThe SMB market in India is estimated at Rs. 10,000 crores across more than four million businesses in India.

With Indian SMB’s growing reliance on technology, tech support is one of the potential market segments for IT services firms.

iYogi, which provides remote and onsite support for a wide variety of computing devices and software, mainly caters to SMBs. The company currently employs over 5000 people– most of them located in India –to deliver services to global clients.

iYogi follows a cloud services delivery model which enables the company to maintain its global standard for support in any market. The company offers consumer and Business NonStop service plans that are a cost-effective alternative to incident based services.

To meet the demands from growing customer base, iYogi recently partnered with NICE Systems to deal with big data challenges and improve the service delivery by capturing the Decisive Moment in customer interaction.

“We’ve witnessed rapid growth since our inception, and plan to maintain this by focusing on three areas – geographic expansion, focus on SMB, and service innovation to capitalize on the growth in mobility,” said Uday Challu, CEO and co-founder of iYogi.

“The tech support opportunity in India is exploding based on the rapid adoption of technology among consumers and businesses, their growing technology dependency, and the increasing complexity created by a heterogeneous device environment,” Challu added.

iYogi also targets consumer segment. According to the company’s research, an average customer of iYogi in the U.S has a minimum of 11 devices at home, and iYogi is a one-stop service provider for all support needs of a digital home.

“The rapid proliferation of devices including Computers Smart Phones and Tablets, and the emerging digital lifestyle of urban users is a growing opportunity in India. The consumer tech support market is underserved, and the opportunity is large and glaring,” said Vishal Dhar, co-founder & president Marketing.

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