Infotech Lead India: Virtual retailer HomeShop18 in association with Delhi International Airport (DIAL) has introduced a cutting edge Virtual Shopping Wall named ‘Scan N Shop’. This Virtual Wall offers premium merchandise to consumers at Terminal 3 (T3) domestic side of New Delhi’s-IGI Airport (IGIA).
Aimed at around 45000 passengers who depart daily from T3 of IGIA, each having an average of 60 minutes at hand before boarding a flight, HomeShop18’s virtual shopping wall offers the passengers a new and innovative shopping experience. They will be able to view a range of products like consumer electronics, mobiles, tablets, clothing, accessories, fashion jewelery, perfumes, etc. on dynamic screens.
Scan N Shop flyers will be able to order by simply scanning the QR code displayed against each item or over the phone at the call center. Cash on delivery payment method has been provided to drive trials and mobile payments will soon follow.
Sundeep Malhotra, founder and CEO, HomeShop18, says, “With the Virtual Shopping Wall, HomeShop18 embarks on the next major journey into mobile-commerce (M commerce). By bringing M-commerce to India, HomeShop18 is taking the convergence of mobile and retail to a new high.”
“The idea behind ‘Scan N Shop’ is to enable tech-savvy, smart-phone and tablet users to experience a smart new way of shopping. In DIAL, we have found a true innovator as a partner,” Malhotra added. “T3 is a marvelous lifestyle destination and ‘Scan N Shop’ couldn’t have found a better location.”
Prabhakara Rao, CEO, DIAL said, “The proposed Virtual Shopping Wall is an addition to an eclectic list of innovations that Delhi airport already hosts. IGI airport is now a preferred destination in India amongst brands for various innovations and unique offerings such as experience zones, brand lounges, snooze pods, India’s largest digital exposure amongst others.”
“HomeShop18 is an apt choice for this activation because of their popularity and expertise in virtual shopping in India,” Rao added. “With Scan N Shop we continue our on-going journey to provide world class experiences here at Delhi’s IGI airport.”
T3 of New Delhi’s-IGI Airport was chosen as it is among the best lifestyle retail destinations in the country. This contemporary model of shopping will be a delight for jet-setting Indians and mobile shoppers who want the best shopping experience while on the go.
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