IBM announces IoT deal with PSA Peugeot Citroen

IBM today announced Internet of Things or IoT deal with PSA Peugeot Citroen.

The IoT deal between PSA Peugeot Citroen and IBM will assist industries including automotive distribution, smarter cities, and retail to analyze data to deliver new services from connected vehicles.

For example, drivers and car passengers can benefit from new information improving the safety and the comfort of their mobility, while Smarter Cities can develop an advanced communication service that warns of roadwork, new traffic patterns or congestion right in the car.

The number of cars connected worldwide is expected to grow significantly to a quarter billion by 2020. Until now, however, most of the innovations available have primarily focused on smartphone apps, navigation and roadside assistance.

Dirk Wollschlager, general manager, Global Automotive Industry at IBM, said: “Under this contract with PSA Peugeot Citroën, we are pushing the boundaries of mobility even further to give a broad set of industries the opportunity to tap the promise of the connected car.”


IBM and PSA will share the responsibilities of developing, selling and marketing, as well as delivering and implementing connected services with new and existing clients.

Brigitte Courtehoux, PSA Peugeot Citroen, said: “In partnership with IBM, we are unleashing connected services to the masses, so consumers can experience a new level of comfort and convenience from their cars, while industries seize new opportunities to deliver personalized services.”

Last year, the companies announced their partnership to develop connected services for PSA vehicles.

The seven-year agreement will focus on commercializing services and building next-generation technical solutions necessary to deliver connected services.

At the first Innovation Center in Paris, employees from both companies will co-create with clients to develop connected solutions that meet the unique needs of their business and customers. These clients will benefit from interactivity with PSA cars to enhance their own business. Drivers will also discover efficient and economical services to enhance their mobility experiences.

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