KYOCERA specializes in document management products ranging from entry level laser printers to high end wide format MFP’s.
The company has strong focus on the SMB market in India. KYOCERA currently occupies 13 percent of the market share in document management products in the SMB sector in India. KYOCERA documentation solutions mainly target on verticals like BFSI and FMCG.
For the SMB customers in India, KYOCERA Japan is planning for Wireless printing for basic entry level machines and this innovation is expected by 2014.
Infotech Lead recently had an opportunity to interact with K. Swetharanyan, MD, KYOCERA Document Solutions India, on the company’s strategies in SMB sector in India.
According to Swetharanyan, KYOCERA has grown from an 18Cr company in 2008 to a 150Cr Company in just 5 years, which validates the acceptance of the company’s products in the market. For KYOCERA, Japan, India is one of the most promising markets and is focusing heavily on the market development here. KYOCERA India is rapidly moving towards the 500Cr mark.
KYOCERA provides a wide range of business applications tailored to document management. There are solutions that make it possible for our output devices to link with external environments like mobile devices or cloud storage.
The technology that supports these applications is a KYOCERA proprietary solutions platform called “HyPAS” (hybrid platform for advanced solutions). By integrating business applications into HyPAS, KYOCERA is able to provide high-value –added solutions that meet the needs of the organization.
KYOCERA has the largest range of products catering to the widest audience. From entry level Laser Printers to High end Wide Format MFP’s. For SMB market we have A4 & some A3 Machines. KYOCERA’s A3 models like TA-180/220, TA-181/221, TA-300i, FS-6525/6530/FS-8520/8525 are offered to the SMB market.
KYOCERA’s solutions support mobility initiatives through its mobile printing and cloud printing solutions.
The KYOCERA Mobile Print App enables mobile users to simply and conveniently print files, web pages, and images on demand.3 Easy steps to printing on the go. Users can connect their mobile device to the same Wi-Fi network as the KYOCERA MFP or Printer they will be using to print.
The solution also allows users to use the mobile print app to open the document image or web page they wish to print. They can also select the device they wish to print, set their preferences and press print.
KYOCERA Cloud Connect is the bridge between the MFP and cloud storage space: it allows users to access and upload files in their Evernote or Google Drive account directly from their KYOCERA MFP. Printing those files from the cloud is easier.
Cloud Connect supports JPEG, PDF and TIFF formats among others, and the intuitive menu structure makes it easy to use.
“If you store many documents in your cloud space, you will appreciate the comfortable search function that quickly and accurately displays the documents you are looking for. However, the major benefit of Cloud Connect remains that it completely eliminates the need to carry around paper documents or a personal computer,” said Swetharanyan.
Rajani Baburajan
