Will enterprise CIOs invest in video with every business call?

The global video solutions market is in the process of moving to an Opex rather than a Capex based model.

Enterprise CIOs are betting on Opex model to reduce risks and slash upfront payment. Some of the VC suppliers say video along with every call is set to emerge as the new business trend for enterprise and individual consumers.

This will be supported by the demand for video in the customer service industry too, especially as the Gen Y population – which has grown up with consumer-based video applications – emerges in the workforce.

How CIOs can benefit

The compelling aspect of an enterprise-wide video collaboration deployment is how it truly changes the way people work – for the better. Understanding the value of the solution to users throughout the organization is a critical component of selecting the right solution.

Different users have different needs – so a solution that combines high-end room based systems for executive interaction with the easy availability of desktop and mobile clients to ensure the whole organization can benefit. CIOs must look for a solution that is fully interoperable and makes use of their existing infrastructure.

CIOs are on the lookout for applications that drive better business. A solution that enhances the productivity of all the people in their business, augments the customer experience and delivers increased lifetime value, coupled with the ability to deploy those applications rapidly, securely and with minimal disruption makes a compelling proposition. Add to that the financial savings from travel avoidance, and the business case for video almost sells itself.

Sreedhar Venkatraman, director – Sales Engineering, India & SAARC at Avaya, said: “We are witnessing a shift in the business collaboration market globally and here in India driven by increased mobility and the widespread adoption of smartphones and tablets.

“More organizations are looking to move all or part of their communications infrastructure to the Cloud. We are also driving an intense focus on delivering an end-to-end customer experience and a dramatic increase in the use of video collaboration tools,” Venkatraman said.

Each month Avaya hosts on average around 40,000 video calls bringing together well over 300,000 participants.

Avaya has saved money, time and the environment in slashing travel – reducing our total travel miles by 44 percent in less than 2 years – that represents 1,777 times around the world and millions of dollars saved – and reducing our total CO2 emissions by 46 percent (some 8,768 metric tons) in the same period.

enterprise videoconferencing market

Latest video trends

Avaya is developing new applications for different vertical sectors, from a video-enabled guest experience in the hospitality segment, to enhanced tele-medicine and remote diagnosis in healthcare, to video-enabled teller machines that extend advanced financial services out to more remote communities.

ZTE announced a partnership with Blue Jeans Network to allow ZTE customers to experience Blue Jeans Network’s cloud-based video conferencing services (VCS) and connect to one another via their ZTE VCS products.

ZTE VCS room system with Blue Jeans video conferencing services will be available in the US, Europe, Australia and Singapore.

Qian Min, general manager of ZTE UC&C, said: “After seeing the success that Blue Jeans Network has had, we believe working together will be beneficial in expanding our reach and enable us to provide more options to our customers.”

IndusInd Bank, a private sector bank in India, has selected Vidyo for Video Branch, a mobile and desktop-based banking service being deployed across the country. Video Branch, launched on June 2, 2014, has accumulated a user rating of 4.8 on scale of 5 on the Google Play Store.

Romesh Sobti, managing director and CEO of IndusInd Bank, said: “Our Video Branch face-to-face online banking customer service, powered by Vidyo, is the next frontier of banking and brings our branch managers and centralized banking services closer to our customers with highly personal interaction.”

VidyoWorks solution could deliver on the promise of connectivity from any location, on any device over any network.

“IndusInd understands that visual communications are important in customer relationships to deliver convenience, flexibility, and value in today’s ‘always on’ world of connected devices, and without it, some customer loyalty may be impacted,” said Ofer Shapiro, CEO and co-founder of Vidyo.

SPIRIT DSP, a provider of voice and video over IP engines to more than 1 billion users in over 100 countries, announced that Option Service Telecom, French service provider, has licensed multi-point HD web video conferencing software VideoMost, started SAAS delivery and signed first customers.

Option Service Telecom’s cloud web video conferencing service targets French healthcare industry. VideoMost will be used in activities including daily staff meetings, consultations and remote communications with colleagues from other clinics, remote appointments for patients and by interns to observe the process of treating to gain experience from the leading specialists.

Innovation in video solutions

Avaya invests 18 percent of its sales revenue in innovation than the average in the industry. In its last fiscal year, Avaya released over 100 new products and solutions. Avaya will release more products this year.

“Organizations and users want it to be simple to use, reliable, available even in lower bandwidth environments, accessible in an ad hoc rather than a scheduled way – and cost-effective. Avaya delivers video collaboration capabilities throughout the organization – to mobile devices, to the desktop and to room-based systems,” Sreedhar Venkatraman of Avaya said.

Shift in customer demands

India represents probably the fastest growing market globally in terms of adoption of mobility and its use for collaboration. And increasingly mobile collaboration demands video. Video is now the new voice. The traditional conference call lacks a visual dimension which makes collaboration more compelling. Using video in every call we make on whatever device we use will become a natural occurrence.

Baburajan K
[email protected]

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