How Samsung growing Indian enterprise biz

Samsung India is focusing on BFSI, education, Government, hospitality, retail, and automotive segments, said Sameer Garda, country head, Enterprise Business, Samsung India.

Samsung has partnered with leading private banks in India. Samsung’s tablet technology has helped these banks reduce banking hours for customers from 5 days to 1 day. The technology is used to scan and verify customer records through Aadhar.

Sameer Garda was speaking at Samsung WA Forum Bali at Bali, Indonesia.

In education, the company has partnered with leading entrance coaching centers for CAT and K-12 institutions to enhance learning through smart devices.

Samsung growing Indian enterprise biz

In hospitality sector, Samsung mobile devices offer online checking and other facilities for guests, helping them reduce check-in queues. The company has partnered with leading Indian hotels.

In the government sector, Samsung is focusing on security. Several government organizations have customized their security system through Samsung’s mobile, tablet and secure printing technologies.

In retail, Samsung helps provide interactive kiosks.

In automotive sector, Samsung partnered with Tata Motors to deliver in-vehicle entertainment to customers.

Samsung competes with Apple, BlackBerry and Nokia/Microsoft in the rapidly growing enterprise space in India.

Recently, ABI Research said with 166 million mobile business customers globally, Samsung hopes to rock the enterprise boat.

ABI Research estimates that at the end of 2013 Samsung had 166 million mobile business customers defined as employed individuals using their smartphone for business and personal reasons. However, most of these customers are the more fickle BYOD users.

Targeting both retail and enterprise users in India, Samsung is strengthening the content and technology of its mobile devices by associating with leading vendors.

“The new devices target youngsters who want to stay connected through social media and advanced networks, not only GSM but also 3G and 4G networks. The new Neo devices are designed to offer services on all these networks including 4G/LTE,” said Vineeth Taneja, country head, Mobile & IT India.

ABI Research says Samsung wants to capture more share of the corporate liable smartphone market, and wants more enterprise apps developed for its platform.

Jason McNicol, senior analyst at ABI Research, said: “If you look at other device OEMs with an enterprise mobility focus, they tend to have a single solution available. Samsung on the other hand has SAFE, Knox, virtualization, and possibly Tizen as enterprise solutions. No other OEM is taking such an aggressive stance towards enterprise mobility.”

Samsung also launched an NFC-enabled printer. An important feature of this is the new XOA Web platform ideal for running business printing solutions.

To support the growing needs of security of Android devices in BYOD environments, Samsung launched Samsung Knox. The speciality of this platform is that it locks down each layer of mobile devices—the software, hardware and OS. The Trusted Boot feature of the platform ensures that any software loaded in the device is genuine. Dual Persona, another feature, allows the users to maintain separate personas for business and personal use.

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Rajani Baburajan
[email protected]

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