Entain, the owner of Ladbrokes, announced that BetMGM — its U.S. sports-betting joint venture with MGM Resorts — has raised its revenue and core earnings forecast for fiscal 2025.
The revision is driven by strong growth in its iGaming and online sports betting businesses. BetMGM now expects revenue of at least $2.6 billion and core earnings (EBITDA) of at least $100 million, up from its previous forecast of $2.4–$2.5 billion in revenue and positive EBITDA.
Entain, in its annual report 2024, has revealed its strong focus on customer growth and retention strategy.
Generating Interest (Customer Consideration):
Entain focuses on building brand awareness and recognition as a critical entry point to customer engagement. With some of the most recognized brands in the betting and gaming industry, Entain leverages brand positioning, consistent retail presence, and targeted investments to spark customer interest and consideration.
Seamless Onboarding (Customer Conversion):
To convert interest into active use, Entain removes friction from the customer journey by simplifying app sign-up and offering personalized welcome bonuses, such as free bets for placing an initial wager.
Entain rapidly builds customer profiles — using early engagement data to estimate lifetime value and personalize the experience. This helps ensure customers feel understood and valued from their first interactions.
Personalized Experiences (Early Stage Engagement):
Entain invests in understanding individual preferences — including favourite teams, types of bets, or sports — to deliver relevant game suggestions. This hyper-personalization helps build emotional resonance and avoids alienating assumptions about user interests.
Retention through Experience & Reliability (Customer Retention):
Long-term retention is fueled by:
In-app promotions such as price boosts after initial wagers.
Strong technical infrastructure, offering fast, stable, and intuitive platforms.
Consistent UX/UI improvements that ensure secure, engaging, and enjoyable interactions.
Responsible, Repeat Engagement (Customer Engagement):
Entain promotes sustainable engagement over high-stakes volatility, focusing on encouraging frequent, low-stake participation to build predictable revenue and foster a responsible gaming environment.
Customer Relationship Management (CRM) and machine learning help tailor content and optimize bonus allocation, strengthening long-term value.
Product Innovation as Engagement Engine:
Entain continuously enhances its betting and gaming offerings:
The in-house Bet Builder for football simplifies bet creation and control, while features like Odds Boosts enhance the appeal.
Ladbrokes’ upgraded ACCA (accumulator) products include daily insurance and boosts, further enriching user engagement with regular incentives.
Creative advertising campaigns reinforce brand relevance with humour and football culture, cementing fan-first appeal.
Mobile Excellence and Global Reach:
With operations in over 30 markets and 35+ brands, Entain’s mobile-first strategy culminated in winning the EGR Award for Best Mobile Casino Product in 2024. This reflects a global commitment to delivering high-performance, personalized, and portable gaming experiences.
InfotechLead.com News Desk
