Samsung leads enterprise smartphone market, ahead of Apple

A survey says Samsung is leading the enterprise smartphone vendor matrix, marginally ahead of Apple. As a result, BlackBerry, which is in the third rank, is losing grip in enterprise smartphone market.

BlackBerry and Nokia, which will be part of Microsoft, are competing for the number three spot in the enterprise mobility market, said ABI Research’s Enterprise Smartphone vendor matrix.

The vendor matrix score separating Samsung and Apple was less than a single point.

ABI Research’s vendor matrix ranks companies based on scoring in Implementation and Innovation categories. It compared nine smartphone OEMs on 18 criteria including workspace management solutions, partnerships and business customer adoption.

Samsung Galaxy Note 3

Samsung’s large and diversified partner network coupled with it being the first Android OEM to offer an integrated enterprise solution pushed the company to the number one spot.

Apple received high marks in Implementation due to high iOS smartphone adoption by business users and because its smartphones are the most activated device within EMM/MDM platforms.

Samsung, on the other hand, was ranked as more innovative with a range of enterprise devices and better security features. Samsung’s higher Innovation scores lead to its number one ranking.

The third place ranking for BlackBerry was driven by lower implementation scores, yet it still received high scores in innovation. The company faces shrinking smartphone market share in an intense competitive environment.

BlackBerry is still considered the gold standard in enterprise security supported by recent BES enhancements for multi-OS and dual-persona device management.

You may read: BlackBerry takes on Samsung, Apple to push secured BBM messaging for enterprises

ABI Research senior analyst, Jason McNicol said Apple and Samsung are quite interesting considering Apple’s smartphone innovations drove its lead in the enterprise over Samsung. Samsung has learned quickly and has stolen the innovator role from Apple.

BlackBerry has more enterprise mobility experience; however, Nokia now has the backing of Microsoft. Couple these advantages with the recent struggles by Apple and Samsung means that opportunity exists for BlackBerry and Nokia to gain market share and subsequently improve their ranking.

“With the maturing of the smartphone market, we expect OEMs to increasingly broaden their enterprise offerings. The result is that the rankings earned by Samsung, Apple, and BlackBerry will both shift and be challenged as enterprise becomes more reliant on mobile devices, apps, and services,” said ABI Research practice director Dan Shey.

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