Zomato said orders on its online food delivery platform Zomato have reached over 3,200 per minute on Thursday evening as many people spend indoors even on New Year’s Eve.
“Our order velocity right now is the highest we have seen in our life so far (approximately 2500 orders per minute (opm)). And it’s only 6pm. I hope our tech lives through this,” Zomato CEO Deepinder Goyal said in a tweet.
About 45 minutes later, the orders per minute reached 3,200.
The data revealed that Indians are ordering pizzas and biryani in huge numbers from food delivery platforms.
Zomato on Wednesday said it delivered 22 biryanis every minute in 2020.
The number of orders for pizza increased steeply over the months as data from Zomato showed that from 4.5 lakh pizza orders in May, the numbers shot to over 17 lakh orders in November.
Zomato registered gross merchandise value (GMV) of Rs 75 crore on New Year’s Eve, reporting growth of 60 percent over the same day last year.
This is despite the fact that the platform could not process all the orders that it received on New Year’s Eve as the platform saw a massive spike in demand on the day as people by and large kept indoors while bidding adieu to the Covid-hit year.
“Yesterday, we clocked 60 percent more GMV than last new year’s eve. That’s GMV of Rs 75 crore in one single day, with peak orders per minute (OPM) rate of 4,254,” Zomato CEO Deepinder Goyal said in a tweet.
“The demand last night was much higher than what we could process. We ran out of delivery partner capacity much before peak time. If we had unconstrained supply, we could have hit Rs 100 crore of GMV yesterday,” he said.
The Zomato CEO said that the platform worked with around one lakh delivery partners to deliver all the orders on Thursday.