Clovia, a leading lingerie brand in India, has registered 85 percent increase in revenue for specific journey-led campaigns powered by WebEngage.
Clovia caters to 1 million + monthly active users on their online properties. It processes 140 million + user-profile data points across ~ 3 million users. It has its presence across 250+ offline stores in the country.
Clovia leveraged WebEngage’s Journey feature to implement intelligent campaigns to optimize the customer checkout process and increase conversions. The brand performed a detailed funnel analysis of users to track user actions on the app and website and analyze the users whose activities didn’t result in conversions.
The Clovia team created a checkout funnel to observe the behavior patterns of high-intent users over different time frames. This helped affirm the best time to send out cart abandonment campaigns and bring about effective measures. Clovia’s push notifications and Email open rates increased by 17 percent and 42 percent, respectively, which was instrumental in reducing funnel drop-offs.
Clovia has crafted an individualized platform experience with the help of intelligent engagement campaigns. The brand strives to deliver a one-to-one customer experience with lifecycle marketing campaigns via 60+ active omni channel journeys using WebEngage’s journey designer. These journeys optimize the checkout process, increase conversions, and deliver a hyper-personalized experience to users consistently across mobile and web platforms.
Avlesh Singh, Co-founder and CEO, WebEngage, said: “Some fabulous work has been done by the brand using Journeys to create tangible value in revenue growth. The ability to deduce the optimal time to connect with users and leverage that data in communication is an exciting validation of the power of marketing automation.”