Walmart-owned Flipkart has achieved 110 online orders every second during the first five days of its The Big Billion Days.
Flipkart claimed 10 million shipments and delivered 3.5 million through its retail partners in comparison to 1 million deliveries during last year’s sale.
Flipkart has 1.5X number of transacting sellers vis-a-vis last year of whom over 35 percent had 3X more sales in comparison to the 2019 sale.
The number of crorepati and lakhpati sellers increased 1.5X and 1.7X respectively. Flipkart didn’t disclose data on the total number of sellers participating, the number and amount of goods sold, the number of customers buying goods, etc.
Flipkart added that the sale had over 35 percent new seller base from last year and around 60 percent of the sellers were from Tier-II and III towns.
Flipkart Samarth programme, which focuses on artisans and weavers, claimed Flipkart, had 7X growth in the number of sellers.
Mobiles category achieved 2X growth in customers visiting the category. Fashion business received shopping from 1,500 new cities. Large appliances sale was driven by Tier-III customers followed by electronics, furniture, beauty, general merchandise and home, offices and institutes.
“Flipkart has led spending during the festive month due to its strength in the smartphone and fashion categories, which account for around 50 per cent of total online retail sales in India. This year, Flipkart has also launched 22 smartphone models since mid-September to maintain the lead,” said Satish Meena, senior forecast analyst, Forrester in a blog post last week.
