Walmart Phases Out Paper Shelf Labels for Digital Tags

Walmart is eliminating paper shelf price labels at thousands of its stores, announcing on Thursday a significant expansion of digital shelf labels. This move will enable the retail giant to update prices for over 120,000 items within minutes.
Walmart employeesPreviously, updating paper shelf labels took a store worker around two days for weekly price changes. With the new digital labels, prices can be adjusted in just two minutes via a few clicks through Walmart’s employee mobile app, Me@Walmart, the company stated.

The digital labels are small square screens that closely resemble the paper labels they will replace. These labels will also help employees pick products for online order fulfillment more efficiently, Walmart said in a statement.

By 2026, the digital shelf tags are expected to be installed in 2,300 stores, according to Greg Cathey, Walmart’s senior vice president of transformation and innovation. Walmart currently operates 4,700 stores in the United States.

The topic of product pricing has gained attention recently, especially after Wendy’s faced backlash on social media for considering “dynamic pricing” based on demand during peak hours. Greg Cathey emphasized that Walmart has no plans to implement such a system. “It is absolutely not going to be one hour it is this price and the next hour it is not,” he assured during Walmart’s annual shareholder meeting in Bentonville, Arkansas.

Walmart spokesperson Cristina Rodrigues explained that merchants typically provided pricing updates on a weekly basis. However, with digital price tags, price changes can be passed on to Walmart daily. These prices are updated overnight, remain unchanged during the day, and are revisited after store hours or before the store opens the next day.

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