transcosmos has helped Wacoal Holdings accelerate its digital commerce expansion across Asia by launching new localized e-commerce websites in Vietnam, Hong Kong, and Singapore. The initiative strengthens Wacoal’s regional online presence while delivering measurable improvements in conversion rates, customer acquisition, and operational efficiency. Additional websites in Malaysia and the Philippines are scheduled for launch in 2026.
The digital rollout was built on the Shopify platform, including the enterprise-grade Shopify Plus, enabling centralized management of multiple e-commerce markets while allowing local teams to operate sites efficiently. By developing all websites simultaneously from a unified architecture, transcosmos streamlined implementation, reduced development time, and optimized costs.
Key Achievements from the E-Commerce Transformation
The new regional websites have already delivered significant performance gains, particularly in Vietnam.
40 percent increase in conversion rate (CVR) shortly after launch in Vietnam
Approximately 70 percent new purchaser rate, indicating strong success in customer acquisition
More than 50 percent reduction in operational costs through centralized platform management
Improved operational efficiency, allowing local teams to update and manage websites without specialized technical expertise
These results demonstrate how modern e-commerce platforms and standardized digital strategies can quickly drive measurable business outcomes.
Solving Multi-Market E-Commerce Challenges
Before the transformation, Wacoal faced several operational challenges in managing its regional digital presence. The previous platform required advanced technical expertise for even minor updates, resulting in higher vendor costs and slow turnaround times.
In addition, different markets operated on separate systems with varying performance indicators, making it difficult to maintain brand consistency and compare results across regions.
To address these issues, transcosmos introduced a unified strategy that balances global brand governance with local flexibility. The new system allows regional teams to manage day-to-day operations independently while ensuring consistent branding, performance measurement, and technical infrastructure.
Technology and Implementation Strategy
The project relied on several key technical and operational strategies:
Shopify Plus deployment
Using Shopify Plus enabled seamless integration with existing systems while providing a scalable and user-friendly platform for local teams.
Single master website architecture
A master website structure was first created, including design, product structure, and features. This core template was then localized for each market, significantly reducing development time.
Offshore development model
Development support from transcosmos’s Philippines delivery center helped reduce project costs while maintaining speed and quality.
Through this approach, transcosmos developed and launched three regional e-commerce sites within 12 months.
Benefits for Wacoal’s Regional Growth Strategy
The digital transformation delivers several strategic advantages for Wacoal’s expansion across Asia:
Consistent brand experience across markets
Faster website updates and lower maintenance costs
Better performance benchmarking across regions
Improved scalability for future market launches
Stronger customer acquisition through localized digital experiences
These benefits position Wacoal to scale its online retail strategy more effectively in fast-growing Asian e-commerce markets.
Expanding Global E-Commerce Services
Beyond platform development, transcosmos also supports global brands with a comprehensive set of e-commerce services, including marketplace store setup, social and live commerce, digital marketing, and advanced search optimization.
A notable focus area is Generative Engine Optimization (GEO), which enhances website visibility in AI-driven search environments as more consumers rely on AI-powered discovery tools.
RAJANI BABURAJAN
