Indian e-commerce platform Snapdeal has grown its network by expanding to additional 1,300 pin codes to cover 27,000+ pin codes across India.
The network expansion, started in May 2020, is powered exclusively by more than 30 regional logistics players who have expertise in serving their local markets.
The selection of regional players is aimed at boosting the capabilities of smaller players by giving them a chance to work directly with large platforms.
Snapdeal’s tech tools have helped quickly on-board new partners. Snapdeal offers technology backbone integration with the logistics partners that allows partners to track in real-time the status of parcels as they move across the network.
The familiarity of regional players with local operating conditions has also helped some of the ground-level disruptions that were linked to the evolving nature of localised lockdowns in the early part of this year.
Snapdeal is exploring deals with many more courier firms to grow its logistics network in the next year to cater to the growing ecommerce in small towns.
In addition to forging new partnerships with regional players, Snapdeal also works extensively with large logistics firms like Bluedart, Delhivery, FedEx, and Xpressbees.
Snapdeal has selected to launch its new call centre in Shimla in July this year.
Snapdeal’s focus on providing a deep assortment of value-priced merchandise has enabled e-commerce to grow beyond only branded products and urban consumers.
Snapdeal said nearly 90 percent of Snapdeal’s buyers come from outside metro cities. Most of the sellers on the platform also come from non-metro hubs like Meerut, Ludhiana, Tirupur, Jaipur, Panipat, Surat, Rajkot etc.