Real Madrid has launched its online store on Alibaba platform Tmall Global for consumers in China.
Consumers in China can select the sports club merchandise including official player jerseys, club apparel for men, women, and children, and club memorabilia from the Real Madrid online store.
Jeff Zhang, president of Alibaba Group’s China retail marketplaces, Florentino Perez, president of Real Madrid, and the team’s first string players attended the launch ceremony in Guangzhou.
FC Bayern Munich has a similar agreement with Alibaba Group. Real Madrid is the first club in the world to have opened offices in China.
“Real Madrid and Tmall Global will work together to promote the exciting world of international sport to the Chinese market,” said Jeff Zhang.
The Real Madrid store on Tmall Global has a range of lifestyle merchandise from mouse pad and lunch box packs. In the future, Tmall Global and Real Madrid will have special edition or exclusive products targeted for Chinese consumers.