Online platform Myntra handles 5 mn orders during End of Reason Sale

Fashion ecommerce platform Myntra has sold 1.1 crore items to more than 32 lakh customers during its  five-day End of Reason Sale that ended on December 24.
Myntra IT investment
The online sale catered to more than 50 lakh orders from its e-commerce customers across India. The exclusive fashion sale on its e-commerce platform achieved 51 percent increase in traffic over the previous winter edition.

Myntra processed record-breaking more than 19,000 items per minute at peak thanks to its strong IT and networking infrastructure. Nearly 4.3 crore unique users visited the e-commerce platform and 54 percent new customer acquisition came from tier 2, 3 cities and beyond, Myntra said.

Women’s western wear, selling over 2.5 million items, was the favourite among shoppers. Apart from women’s western wear, men’s jeans and streetwear, women’s ethnic, men’s casual and sports footwear were some of the most popular categories among shoppers.

“This year-end event has also solidified our partnership with brands as they left no stone unturned to reinvent themselves to provide the best shopping experience to our customers,” said Amar Nagaram, CEO of Myntra.

Myntra processed more than 19,000 items and 8,000 orders per minute at peak and has delivered three million items of the overall five million orders, thanks to the extension of the kirana network to over 20,000 stores, across 27000+ pincodes.

Myntra said nearly 48 percent of the overall orders catered to men consumers and 52 percent to women consumers, while the remainders were unisex products.

Myntra said Delhi, Bengaluru, Mumbai, Hyderabad and Pune topped the list of contributors to the sale, while Lucknow, Patna, Jaipur, Dehradun, Ernakulam and Nashik top the list of tier 2 and 3 cities.

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