E-commerce is an exceptionally profitable option for ambitious entrepreneurs as the sheer convenience proves to be luring for consumers around the world.
Gone are the days when those hoping to open a retail store would have to invest a significant amount in renting retail space and fully stocking the store. However, even though running an online store is not precisely an unrealistic challenge, even for beginners, there are certain features your site should have to achieve success.
Apart from site marketing and brand management tactics, your website should showcase the following essential features to ensure it caters to customer preference.
Payment Processing System That Boasts Variety
There’s quite a lot of option out there when it comes to selecting a payment processing system for your site. However, you can simplify the choice by evaluating what each has to offer. You will need variety as only accepting card payments means you may minimize your customer base significantly.
It is recommended to incorporate payment options that allow card, credit, cryptocurrency, and foreign currency payments. Thanks to innovative technology, opting for the right system means you won’t have difficulty converting BTC to NGN or transacting from bitcoin to dollars and other currencies.
Recommended Items That Are Relevant
If you have ever scoured the internet for a specific item, there is no doubt particular e-commerce sites have recommended you relevant items. While this is just one way that technology is enhancing e-commerce by boosting customer experience, recommended items is a feature your website needs for success.
The type of function can easily be added to your site by a professional, and the result will be customers coming back to your site. In addition to this, the size of customer orders is highly likely to increase simply by adding this innovative feature.
User Accounts That Are Simple To Setup
Hardly anyone out there enjoys filling out time-consuming forms that are generally monotonous. However, your website should allow customers to create user accounts to streamline follow-up orders. Rather than implementing user account registration processes that contain various pages and verification emails and so on, you should ensure the process is as simple and straightforward as possible.
Along with this feature, your website should allow streamlined checkout that enables the customer to verify their details, confirm their order, and await the shipment. To further enhance this feature, you could allow customers to create baskets and approve payments at a later stage.
Customer Loyalty Programs
Customer loyalty programs are not news, and when considering just how effective they are at enhancing customer base and boosting your businesses number of brand-loyal buyers, you should include a loyalty program on your site. Your program could be in the form of consumer points, discounts, or free gifts.
Your loyalty program can also be used as a means of advertising as part of email campaigns or digital marketing tactics. Regardless of the type of program you opt for, you should ensure the details of the program are specific to your business and customers in terms of relevance.