India’s eB2B market to reach $100 bn

India’s business-to-business ecommerce market (eB2B) market is projected to reach $90-$100 billion by 2030, growing at CAGR of 40-45 percent from $5-6 billion in 2022, according to a report by Redseer Strategy Consultants.
Online shopping trendsPlatforms catering to retailers constitute 70-80 per cent of the eB2B market, while the remaining 20-30 per cent is occupied by platforms catering to wholesalers.

“Growth in this market will be led by deepening penetration among retailers across categories and geographies, and a higher wallet share for eB2B platforms,” said Mrigank Gutgutia, partner at Redseer.

Currently, the Indian retail market worth $950 billion is highly unorganised and dominated by general trade.

While general trade drives 83 percent of the overall market, its share is greater than 90 percent in the groceries space.

There are limited multi-category platforms with pan-India operations across categories such as grocery (staples and FMCG), electronics and accessories, general merchandise, fashion, and others.

The rest of the eB2B platforms operate in fewer categories or verticals across regional and national levels.

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