E-commerce giant Flipkart has celebrated a triumphant 10th edition of The Big Billion Days (TBBD) festive sales, attracting an extraordinary 1.4 billion customer visits during the early access sale and throughout the seven-day shopping extravaganza.
One of the key highlights of this year’s TBBD was the exceptional performance of Flipkart’s kirana partners, who successfully delivered over 4 million packages within the first four days of the event. The company also announced a significant surge in seller success, boasting a remarkable “crorepati seller growth over TBBD 2022,” doubling the previous year’s figures.
The enthusiasm for the event was palpable, with a 60 percent increase in Flipkart Plus memberships compared to the previous year. Transacting sellers experienced a remarkable 2.5 times increase in their business during the festive period compared to the pre-festive days, Flipkart said.
Kalyan Krishnamurthy, CEO of Flipkart Group, expressed his delight at achieving this milestone year, stating, “In this milestone year, we continue to spread festive cheer by creating 1 lakh new job opportunities across our supply chain, including fulfillment centres, sortation centres and delivery hubs.”
Smartphones, laptops, tablets, and home appliances were in high demand during TBBD, signaling a notable “premiumisation” trend across India this year. The premium smartphone segment alone witnessed a remarkable 1.7 times growth compared to TBBD 2022, driven by a diverse range of affordability options.
Flipkart’s Samarth program played a crucial role in empowering a vast community of weavers and artisans, showcasing over 3.5 lakh products across home, furnishing, and lifestyle categories. Samarth sellers experienced an outstanding six times growth compared to the pre-festive period.
Adding a digital twist to the event, “FireDrops 2.0,” Flipkart’s web3 engagement and rewards platform, witnessed a resounding success with a user base of over 2 million participating in brand engagement challenges from more than 30 brands, ultimately winning NFT-based shopping rewards.
Notably, categories such as electronics, travel, and mobiles witnessed heightened interest in premium choices, further underlining the success and impact of ‘The Big Billion Days’ on India’s e-commerce landscape.