Flipkart announced the launch of its hyperlocal service — Flipkart Quick building on its technology capabilities and supply chain infrastructure.
Flipkart Quick aims to offer better customer experience, riding on wide selection, top-class quality and a new location mapping technology framework.
The e-commerce leader said the hyperlocal delivery model aims to tap new consumers by widening the accessibility of products and enabling consumers to order products from Flipkart hubs in their location, ensuring quick delivery.
Flipkart Quick will be modernising consumers’ daily shopping experience in terms of product accessibility, availability and affordability.
Flipkart Quick will provide consumers with a handpicked assortment of more than 2,000 products in categories varying from Grocery, Fresh, Dairy, Meat, Mobiles, Electronics Accessories, Stationery Items and Home Accessories in the first phase.
Consumers can choose to order in the next 90 minutes or book a 2-hour slot as per their convenience. Customers can place orders anytime of the day, and get their orders delivered between 6am to midnight; starting with a minimum delivery fee Rs 29.
Sandeep Karwa, vice president of Flipkart, said, “Hyperlocal capabilities can be described simply as building connections between locally available products and consumers in a particular area. This is a great model for India as households of all sizes are already used to their neighbourhood Kirana stores.”
Flipkart Quick will debut in Bengaluru in select locations, including Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram and Indiranagar.
Flipkart Quick will adopt a latitude and longitude approach that will narrow down the location to be more precise resulting into sharper delivery time. Flipkart will be moving away from the traditional model of using a pin-code system to identify the delivery location.
Flipkart Quick will use innovative technology for location mapping promising to speed up the last mile process and bring more accuracy to the address mapping system, hence avoiding chances of miss-match or re-attempts.