Flipkart adds AR capability to enhance e-commerce experience

E-commerce marketplace Flipkart has introduced an immersive e-commerce experience with Flipkart Camera — an Augmented Reality (AR) capability on the Flipkart App.
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This new offering will enable shoppers to leap from imagining to experiencing what a product will look like in reality before making a purchase.

Flipkart Camera aims to make the online experience more engaging and beneficial for customers and help them make informed decisions.

“With the Flipkart Camera feature, we aim to make this experience a notch higher by offering in-house demonstrations of products from the comfort of a consumer’s living room, thereby helping them make an informed decision before purchasing,” Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, said.

In categories such as furniture, luggage and large appliances, where customers need to estimate the size and fit of the product and understand its aesthetics before making a purchase decision, customers can have a visual, 3D experience of products using Flipkart Camera.

Another important category where this capability will build customer confidence and remove guesswork is the Beauty category, with customers getting a chance to try products virtually before making a decision.