China’s Alibaba reveals organizational changes to focus abroad

Alibaba Group announced organizational changes and leadership appointments to enhance revenue in both its consumer and wholesale commerce platforms in China and globally.
Alibaba.com e-commerce salesAlibaba Group Chairman and CEO Daniel Zhang, in a letter to employees, has outlined strategy and leadership changes.

Jiang Fan will head the newly-formed International Digital Commerce that bring together Alibaba’s overseas consumer-facing and wholesale businesses.

Trudy Dai will lead the new China Digital Commerce that combines Alibaba’s China consumer-facing and wholesale marketplaces.

“We want to explore new business governance approaches to drive more innovation and creativity across our teams and businesses,” wrote Zhang in his letter.

The company announced its annual active consumers (AAC) overseas reached 285 million and reiterated its goal of serving 2 billion consumers globally.

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