BigBasket, a leading online grocery seller in India, has acquired the enterprise business unit of a deep-tech company incubated by Kerala Startup Mission (KSUM) with a view to revolutionizing offline retail in the country.
BigBasket, a TATA enterprise, will be implementing Kochi-based startup Agrima Infotech’s customer vision technology platform, Psyight, at the self-checkout counters of its retail stores.
Psyight, created by Anoop Balakrishnan, Arun Ravi and Nikhil Dharman, helps identify all Indian fruits and vegetables uniquely from an image without using barcodes.
Agrima Co-Founder and COO Arun Ravi said detecting raw food items such fruits and vegetables from an image is a complex machine vision problem since the appearance of those items may vary with respect to the location of its origin and seasons.
“We have captured thousands of images of each SKU (stock-keeping unit) across the seasons and from different locations to achieve cent per cent accuracy,” he added.
Recently, BigBasket opened its first technology-driven self-service Fresho retail store in Bangalore.
